Udaan: How Udaan turned hate into love

Udaan, a B2B online marketplace, convinced small retailers in India to do business online.

Campaign details

Brand: UdaanBrand owner: UdaanEntrant company: McCann BangaloreIdea creation: McCann, BangaloreMarket: IndiaSector: Online retailMedia channels: Events & experiential, Online video, Social media, TelevisionBudget: 500k - 1 million

Campaign...