Campaign details
Brand: Ubud Writers And Readers Festival Brand owner: Ubud Writers And Readers Festival Entrant company: M&C SaatchiIdea creation: M&C Saatchi Jakarta Market: Indonesia Sector: Magazines, periodicals, books Media channels: Mobile & apps, Livestreaming Budget: No budget
Executive summary
With Indonesia ranking 60 out of 61 countries surveyed in terms of interest in reading books, the Ubud Writers and Readers festival wanted to attract more people to be inspired to read and write.
Indonesian people are all passionate storytellers on social media. The...