Ubud Writers and Readers Festival: The Thread Story

Ubud Writers and Readers Festival, a leisure brand, launched a campaign in Indonesia to create a more inclusive literature community and gain more participants for the festival.

Campaign details

Brand: Ubud Writers And Readers Festival Brand owner: Ubud Writers And Readers Festival Entrant company: M&C SaatchiIdea creation: M&C Saatchi Jakarta Market: Indonesia Sector: Magazines, periodicals, books Media channels: Mobile & apps, Livestreaming Budget: No budget

Executive summary

With Indonesia ranking 60 out of 61 countries surveyed in terms of interest in reading books, the Ubud Writers and Readers festival wanted to attract more people to be inspired to read and write.

Indonesian people are all passionate storytellers on social media. The...

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