Ubud Writers and Readers Festival: The Thread Story

Kunal Sinha, Elki Hendria

Ubud Writers and Readers Festival, a leisure brand, launched a campaign in Indonesia to create a more inclusive literature community and gain more participants for the festival.

Campaign details

Brand: Ubud Writers And Readers Festival Brand owner: Ubud Writers And Readers Festival Entrant company: M&C SaatchiIdea creation: M&C Saatchi Jakarta Market: Indonesia Sector: Magazines, periodicals, books Media channels:Mobile & apps,...

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