Ubud Writers & Readers Festival: The thread story

Ubud Writers & Readers Festival, a literary festival, launched a campaign in Indonesia to attract more people, with a focus on rekindling love for reading.

Campaign details

Brand: Ubud Writers & Readers FestivalAgency: M&C Saatchi IndonesiaRegion: APAC

Strategy

Objective

Indonesia doesn't read enough. According to The Program for International Student Assessment (PISA), Indonesia ranks 72nd among 77...

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