UBS Financial Services Inc.: Thank You, Paine Webber campaign

Judson Knight

In November 1998 retail investment brokerage Paine Webber, a unit of Paine Webber Group Inc., launched an ambitious $20 million print and television campaign, the largest in the company's history.

UBS Financial Services Inc.: Thank You, Paine Webber campaign

Judson Knight

OVERVIEW

NOTE: Since the initial appearance of this essay in the 1999 edition of Major Marketing Campaigns Annual, Paine Webber became a part of the UBS Financial Services organization....

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