Ubisoft: Code of Conviction

Splinter Cell: Conviction, a Ubisoft game, was promoted by this zero media budget campaign, which won a Gold award for best media strategy at the 2010 DMA Awards.

Ubisoft: Code of Conviction



"Working to a tight budget, the campaign succeeded because of maximising the use of three very strong audience insights: gamers get kudos from sharing things of value in forums, they love being challenged, and they are VERY sceptical of marketing."

Wanda Goldwag, True North Human Capital


Jason Cascarina

Jeremy Garner

Anthony McGinty

Richard Moloney

Rob Meldrum

Dan Needham

Ian Patrick

Simon Gregory


CLIENT • Ubisoft

WHAT IS WONDERFUL ABOUT THIS WORK?• We started with zero budget but very strong audience insights, leading us...

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