Ubisoft: Code of Conviction
"Working to a tight budget, the campaign succeeded because of maximising the use of three very strong audience insights: gamers get kudos from sharing things of value in forums, they love being challenged, and they are VERY sceptical of marketing."
Wanda Goldwag, True North Human Capital
OTHER CONTRIBUTOR: RSA Films
CLIENT • Ubisoft
WHAT IS WONDERFUL ABOUT THIS WORK?• We started with zero budget but very strong audience insights, leading us...