Uber: Tech turnaround

Uber, a transport company, launched a campaign in India to support hiring and retaining top tech talent, position the brand as a preferred employer and dial-up tech quotient in media stories.

Situation Analysis

Uber, a leader in the ride-sharing industry, despite its continued growth in India marked by its foray into new cities and expanded offerings, faced a unique challenge. Seen as a 'taxi-hailing' app, its technology leadership was often...