Uber One: Launching Uber One memberships
Kellie Box, Celia Garforth
Uber One introduced a new membership product in Australia that brought Uber Rides and Uber Eats together as one brand to acquire new members, grow the businesses by gaining incremental revenue, increase awareness and consideration, and clearly communicate the new offering.
Campaign details
Brand: Uber One Brand owner: Uber Technologies Entrant company: Uber EatsIdea creation: Special Sydney Market: Australia Sector: Rail, coach, boat & car rental Media channels:Video on demand, Outdoor, Out-of-home, Television & Connected TV,...