Campaign details
Title: UBER Eats: The Grey WiggleBrand: UBER EatsProduct: UBER EatsIdea: SpecialCountry: Australia
Duration of Campaign | Location/Region | Gender | Target audience | Socio-economic Level | Budget |
---|---|---|---|---|---|
3 months - 12 months | AUSTRALIA | Non-specific | Parents & families | Middle | $16,826,467 over 16 weeks |
Objectives
Business objective: More families ordering more food from Uber Eats (fig. a)
KPIs:
- 1 million additional family orders
- +12% uplift in organic family acquisitions (i.e. not driven by sign-up promo)
- +2% uplift in revenue
- +2% uplift in average basket size
Marketing objective: Improve mid-funnel brand health metrics with families...