Campaign details
Brand: Uber EatsBrand owner: Uber TechnologiesEntrant company: Special - AustraliaIdea creation: Special SydneyMarket: Australia & New ZealandSector: RetailMedia channels: Cinema, Programmatic display, Social media, Public relations, Outdoor, Out-of-home, Word of mouth, Influencers, KOLs, Content marketing, Sponsorship - sports, Radio & audio, Online videoBudget: 5 - 10 million
Executive summary
After five meteoric years building a brand for young professionals through the now-iconic ‘Tonight, I’ll be eating…’ campaign, Uber Eats Australia needed to find new sources of growth via suburban families, an audience with...