Uber Eats: Embrace the art of doing less

Delivery brand Uber urged the UK to enjoy some downtime by reframing the category taboo of laziness with its new platform, Embrace the art of doing less, to achieve a sales lift, drive higher ad recognition and recall, and increase affinity, consideration and preference.

Campaign details

Title: Embrace the art of doing lessBrand: UberProduct: Uber EatsIdea: MotherCountry: United Kingdom

Duration of Campaign



Target audience

Socio-economic Level


3 months - 12 months



Adults (26-55)


Working media budget was £10,453,084

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