Uber: Bas Socho Aur Chal Pado

Shireen Bhat, Mohini Varma, Deeksha Bhatt

Uber, a taxi service, increased consideration and first-time riders (FTR) in a crowded, competitive market in India with a campaign featuring real-life stories.

Campaign details

Brand: Uber Brand owner: Uber Technologies Entrant company: FCB IndiaMarket: India Sector: Rail, coach, boat & car rental Media channels: Online display, Outdoor, Out-of-home, Social media, Video on demand, Cinema, Television & Connected TV, Word of mouth, Influencers, KOLsBudget: 3 - 5 million

Executive summary

In India, mobility is progress.

In a country of billions, commuting is all about pushing forward, getting ahead and chasing dreams. But with an average daily wage of less than $5, approximately 100 million people in cities rely...

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