UAE Government Media Office: The donation plate

The Mohammed bin Rashid Al Maktoum Global Initiatives (MBRGI), a philanthropic foundation, launched a campaign in the United Arab Emirates to contribute millions of meals for disadvantaged families and individuals across 20 countries.

Campaign Summary

To activate meal donations to support the UAE's 100 Million Meals Initiative, we connected with restaurant goers (a majority of whom tend to share their meal photos online), at the moment they were taking a photo of their meal via their...

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