UAE Government Media Office: Personalized billboards

UAE Government Media Office, a government body, raised 1Billion AED in donations to help provide meals to the underprivileged by hijacking car plates with stickers that showed how the smallest of donations could help.

Campaign Summary

In Dubai, on 16th April, a special number plate bearing the number AA8 on it was sold for AED 35 Million. Four days later, in Abu Dhabi, a plate with the number 2 sold for AED 23.3 million. In total, 560 special plates were actioned off for good causes as part of 'The Most Noble Number Charity Action', raising an incredible AED 164 million ($43.8 million). Which made it the world's largest plate auction for a humanitarian cause. The auction was part of a wider campaign for UAE's 1 Billion Meals initiative, by The Mohammed Bin Rashid Al...

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