Campaign Summary
When we really want to feel something, we don't need to look with our eyes. We need to look with our hearts. To show the beauty of winter in the UAE, a winter unlike any other, we found a unique and meaningful perspective, creating a tourism campaign unlike any other. Called 'A Winter Through My Eyes', the idea encompassed in a short film, promoted via social media, tells the story of a 11-year-old girl, Clara, who has been visually impaired since birth, who got the opportunity to enjoy "The World's Coolest Winter" in the UAE.
It became the...