UAE Government Media Office: A winter through my eyes

The UAE Government Media Office, a government body, promoted the UAE as a destination for winter tourist with its campaign A Winter Through My Eyes.

Campaign Summary

When we really want to feel something, we don't need to look with our eyes. We need to look with our hearts. To show the beauty of winter in the UAE, a winter unlike any other, we found a unique and meaningful perspective, creating a tourism campaign unlike any other. Called 'A Winter Through My Eyes', the idea encompassed in a short film, promoted via social media, tells the story of a 11-year-old girl, Clara, who has been visually impaired since birth, who got the opportunity to enjoy "The World's Coolest Winter" in the UAE.

It became the...

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