UA Talents: Jobs for Ukrainian refugees

UA Talents, a German-based job platform for Ukrainian refugees, established itself and raised awareness of the platform within a matter of weeks and months after Russia invaded Ukraine.

Brief description of the assignment

Against the backdrop of the Russian attack on Ukraine and the plight of refugees, Berlin- based Ukrainian start-up entrepreneurs Ivan Kychatyi and Nikita Overchyk founded a viable job platform called UA Talents within only a few days. This platform is available in English and Ukrainian and had the goal to quickly offer new jobs to refugees from Ukraine - locally or in Europe. In order to bring the benefits of the platform to fruition, the goal was to create as much awareness among refugees and potential employers as possible.

MSL took on the Europe-wide activation...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands