Tyson Foods, Inc.: Powered By Tyson campaign

Kevin Teague

Having acquired the beef producer IBP, Tyson Foods, the world's largest chicken producer, found it necessary to rebrand itself to offer a clear message.

Tyson Foods, Inc.: Powered By Tyson campaign

Kevin Teague

OVERVIEW

After the Arkansas poultry farmer John Tyson developed a method of transporting live chickens during the Great Depression, he sparked a legacy that would be passed down for three generations....

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