Tyson Foods, Inc.: Powered By Tyson campaign

Having acquired the beef producer IBP, Tyson Foods, the world's largest chicken producer, found it necessary to rebrand itself to offer a clear message.

Tyson Foods, Inc.: Powered By Tyson campaign

Kevin Teague

OVERVIEW

After the Arkansas poultry farmer John Tyson developed a method of transporting live chickens during the Great Depression, he sparked a legacy that would be passed down for three generations. When John Tyson's grandson, who shared his grandfather's first name, became CEO in 2000, Tyson Foods, Inc., was the largest chicken producer in the United States. The new CEO soon expanded the company's role in the packaged foods and meats market. One year after assuming leadership John Tyson agreed to buy IBP, Inc., America's largest beef processor and second-largest pork...

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