Typology of fragrance emotions

Pieter Desmet

The fact that we are capable of distinguishing many distinct emotions is illustrated by the vast number of emotion-denoting words that exist in most human languages.

Typology of fragrance emotions

Pieter DesmetDelft University, Netherlands

BASIC SET OF EMOTIONS

Introduction

Emotions are subjective, and people will differ with respect to their emotional responses towards a given fragrance. Methods that enable us to measure whichparticular emotions are experienced in response to fragrances can support developers in their attempts to shape the emotional impact of the fragrances. Understanding this emotional impact requires theoretical propositions about how these emotional responses are related to the characteristics of the fragrance and the characteristics of the person who experiences the emotions. In psychology, the cognitive, functionalist position on emotions posits...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands