Txt msg surveys; return to sender?

In order to test how SMS might best be utilised for data collection, SKOPOS and SPSS have conducted a research experiment that compares and contrasts the new mobile media against the evermore-accepted online method, as well as against the more traditional CATI survey (but to the respondent’s mobile phone) in order to learn how such methods differ in terms of response rates, data quality, and other strengths and weaknesses of each channel (e.g.

txt msg surveys: return to sender?

Olaf Hofmann SKOPOS GmbHMario Menti SPSS UKDarren Noyce SKOPOS GmbH

Introduction

In 2002 we celebrated the 25th anniversary of the untimely death of Super Male Singer (SMS), great communicator and 'mover' Elvis Presley....

Not a subscriber?

Schedule your live demo with our team today