Two Tribes Divided by a Common Language? The True Nature of the Divide Between Account Planners and Market Researchers

At the MRS Conference, 2000, Rupert Howell in a keynote speech attacked the research industry for failing to innovate or adapt to change.
  

Two Tribes Divided By a Common Language?

The true nature of the divide between account planners and market researchers

Merry Baskin Baskin Shark andNeil CoburnThe Research Business International Winner of the ISBA award

Introduction

At last...