Two Tribes Divided By a Common Language?
The true nature of the divide between account planners and market researchers
Merry Baskin Baskin Shark andNeil CoburnThe Research Business International Winner of the ISBA award
Introduction
At last...
Two Tribes Divided by a Common Language? The True Nature of the Divide Between Account Planners and Market Researchers
At the MRS Conference, 2000, Rupert Howell in a keynote speech attacked the research industry for failing to innovate or adapt to change.
