Two-thirds of Gen Z media consumption goes online

WARC Media's latest Global Ad Trends report takes a look at Gen Z media habits and what that means for brands.

Gen Z is the most digital generation to date. WARC Media's recent Global Trends Report: Finding Gen Z found that digital channels account for two-thirds of total media consumption by 16 to 24sin Q2 2022, higher than all other adult age groups.  ...

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