Two-thirds of Gen Z media consumption goes online

WARC Media's latest Global Ad Trends report takes a look at Gen Z media habits and what that means for brands.

Gen Z is the most digital generation to date. WARC Media's recent Global Trends Report: Finding Gen Z found that digital channels account for two-thirds of total media consumption by 16 to 24s in Q2 2022, higher than all other adult age groups.  

Social mediais the channel where the Zs spend most of their time across all regions. Globally, it’s forecasted that the 16 to 24 cohort will spend 177 minutes, almost three hours, per day on social media in 2023. The volume of social usage varies significantly, with Latin America topping the ranking and...

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