Two-thirds of brands and agencies struggle with diversity and inclusion

Marte Aune

An overview of diversity and inclusion approaches among brands and agencies.

Only one-third of companies have a clear, documented and fully implemented approach to diversity and inclusion (33% of client-side companies and 32% of agencies), according to research from WARC’s Marketer’s Toolkit 2021.

This 10th edition of Marketer’s Toolkit brings together insights from a survey of over 1,000 global marketing executives, one-on-one interviews with more than 20 leading Chief Marketing Officers, and a review of WARC’s latest proprietary research, best practice and case studies.

This year’s multiple protests against systemic racism have led to brands, such as P&G and Visa, and agencies, such as Publicis, analysing...

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