Two modalities, one answer?

Paul Oosterveld

This paper introduces a new design for the study of Internet vs. other data collection modalities.

two modalities, one answer?

Combining Internet and CATI surveys effectively in market research

Paul Oosterveld Centrum voor Marketing AnalysesPieter Willems  Centrum voor Marketing Analyses

A Methodological Review of Equivalence Studies

The comparison of Web survey against traditional data collection techniques such as face-to-face interviews, mail surveys, and computer-assisted telephone interviewing (CATI) has received considerable attention from both academia and the marketing ...

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