Chocolate bar, TWIX, leveraged sneaker culture to promote its new flavour offering to millennials and Gen Z in the USA.

Campaign details

Brand: TWIXBrand owner: MarsEntrant company: Weber Shandwick ChicagoIdea creation: Weber Shandwick, Chicago / Mars Wrigley Confectionery , New Jersey / The Marketing Arm, DallasPR: Weber Shandwick, ChicagoMarket: North AmericaSector:Confectionery...
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