Twitter's In-Stream Ads: Another step in Twitter's gradual monetization

This brief article from Mindshare analyses the launch of Twitter's in-stream advertising units, which are the next step from the promoted tweets introduced earlier in 2010.

Twitter's In-Stream Ads: Another step in Twitter's gradual monetization

BACKGROUND

Earlier this year Twitter launched promoted tweets, essentially an advertising message placed at the top of a user’s Twitter search results page. Twitter followed this announcement with a new interface, which added richer features including video and a social graph building application that connects you to like-minded individuals and brands. Last week Twitter took yet another step in its gradual path to monetization with the announcement of its new "in-stream" advertising units.

DETAILS

In-stream ads differ from promoted tweets in that they are actually included in a user’s scrolled timeline...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands