Twitter's In-Stream Ads: Another step in Twitter's gradual monetization
Earlier this year Twitter launched promoted tweets, essentially an advertising message placed at the top of a user’s Twitter search results page. Twitter followed this announcement with a new interface, which added richer features including video and a social graph building application that connects you to like-minded individuals and brands. Last week Twitter took yet another step in its gradual path to monetization with the announcement of its new "in-stream" advertising units.
In-stream ads differ from promoted tweets in that they are actually included in a user’s scrolled timeline...