Twitter's In-Stream Ads: Another step in Twitter's gradual monetization

This brief article from Mindshare analyses the launch of Twitter's in-stream advertising units, which are the next step from the promoted tweets introduced earlier in 2010.

Twitter's In-Stream Ads: Another step in Twitter's gradual monetization


Earlier this year Twitter launched promoted tweets, essentially an advertising message placed at the top of a user’s Twitter search results page. Twitter followed this announcement with a new interface, which added richer features including video and a social graph building application that connects you to like-minded individuals and brands. Last week Twitter took yet another step in its gradual path to monetization with the announcement of its new "in-stream" advertising units.


In-stream ads differ from promoted tweets in that they are actually included in a user’s scrolled timeline...

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