Campaign details
Brand: TwitterBrand owner: TwitterEntrant company: VMLY&R Commerce MENA - United Arab EmiratesIdea creation: Hill & Knowlton StrategiesMarket: Middle East & North AfricaSector: Media & publishingMedia channels: Public relations, Word of mouth, Influencers, KOLs, Online videoBudget: Up to 500k
Executive summary
Twitter was seeking to grow its popularity and relevance in MENA, and to improve its relationship with key brand partners. To do so, it needed to find new ways to provide meaningful contributions to local culture and create positive change.
Twitter found...