Twitter: Feminine Arabic

Fabio Medeiros, Maha El Hawari, Mauricio Sanaiote

Twitter ran a technology-led engagement campaign in the Middle East and North Africa (MENA) region to position itself as a force for positive social change.

Campaign details

Brand: TwitterBrand owner: TwitterEntrant company: VMLY&R Commerce MENA - United Arab EmiratesIdea creation: Hill & Knowlton StrategiesMarket: Middle East & North AfricaSector: Media & publishingMedia channels:Public relations,...

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