Twitter: #ElevatorTweets

Twitter, a social networking platform, used LED screens in elevators to deliver real-time tweets to planners and buyers in the UAE.

Campaign details

Brand: TwitterBrand owner: TwitterEntrant company: Geometry DubaiMarket: United Arab EmiratesSector: Websites, online services, appsMedia channels: Outdoor, out-of-home, Social mediaBudget: Up to 500k

Executive summary

Twitter wanted to find a...