Campaign details
Brand: TwistBrand owner: Mondelez NorwayLead agency: Wavemaker NorwayContributing agency: SMFBCountry: NorwayIndustries: ConfectioneryMedia channels: Content marketing, Online display, Point-of-purchase, in-store, Product placement, Product sampling, Social media, Sponsorship - mediaBudget: Up to 500k
Executive summary
Twist is one of Freia's (Mdlz) strongest chocolate brands in the praline category with a long tradition in Norway, and the brand awareness amongst Norwegian consumers is high. Twist has not had any media support during recent years, so our main task was to bring Twist back to life again...