Tweens: between media and consumption - with focus on their use of the internet

This article describes research studies of Danish `tween' children (up to age 14) in relation to their use of media, especially the internet, and its impact on their attitudes, consumption behaviour, and socialisation.
  

Tweens: between media and consumption - with focus on their use of the internet

Birgitte TufteCopenhagen Business School

"... It's like... if you're not dressed in normal clothes, not really nice or cool clothes, then you're not popular....

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