Tweens: between media and consumption - with focus on their use of the internet

This article describes research studies of Danish `tween' children (up to age 14) in relation to their use of media, especially the internet, and its impact on their attitudes, consumption behaviour, and socialisation.
  

Tweens: between media and consumption - with focus on their use of the internet

Birgitte TufteCopenhagen Business School

"... It's like... if you're not dressed in normal clothes, not really nice or cool clothes, then you're not popular....

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands