TVS Apache: Winning over racers with the not-the-fastest bike
Sangeet Saraogi, Ashwin Rasquinha, Abhijith Shetty
Motorcycle manufacturer TVS Motors grew sales and positive brand sentiment in India for its TVS Apache bike through Built To Order, a factory customisation platform.
Campaign details
Brand: TVS Motor Company Brand owner: TVS Motor Company Entrant company: TVS Motor Company Limited Idea creation: McCann New Delhi Market: India Sector: Motorcycles, bikes Media channels:Content marketing, Events & experiential, Livestreaming,...