TVNZ – The Pacific
1. EXECUTIVE SUMMARY (5%)
In April this year, 346,000 New Zealander homes received a handwritten letter from a family member fighting in Okinawa during World War Two.
This unexpected letter was the first stage of a campaign to create an emotional connection between today’s New Zealanders and the Pacific War of 1942. The war was the subject of the flagship show of TV ONE’s new season: The Pacific.
Remarkably for a war show, The Pacific was one of TVNZ’s most successful ever launches. The creative campaign captured the interest and the viewership of millions of New...