TVision report: US TV advertising engagement in QSR

Examines US viewer engagement with QSR ads.
  • QSR ads which air during football capture attention that is significantly higher than when they air in other types of sports programming.
  • The brand that gets the highest attention around ads about the so-called “chicken wars” is Hardee’s (The chicken-focused Chick-fil-A chain comes in at no 3).
  • Subway’s “Eat Fresh Refresh” campaign, which launched during the Olympics, showed the power of celebrity, as its athlete-filled ads caused a 4.5% increase in attention....

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