TV3 - leading news journalism

It is well-acknowledged that channel perception is driven largely by the news and current affairs offering, and so TV3 chose to use its news and current affairs campaign to drive channel perception.

TV3: “Leading News Journalism”

Category: Corporate Reputation/ImageAgency: Colenso BBDOAdvertiser: TV3

SUMMARY

It is well-acknowledged that channel perception is driven largely by the news and current affairs offering, and so TV3 chose to use its...