TV subscribers show some attitude - lifestyles and viewing behaviour among audiences of subscription channels in Mexico

The attitudinal classification studied in this research shows a strong predictive validity in the segmented world of subscription channels.

TV subscribers show some attitude – lifestyles and viewing behaviour among audiences of subscription channels in Mexico

José D. Mora Research & Analysis consultant, Canada

Héctor Matus CastellanosIbope-AGB México, Mexico

INTRODUCTION...