TV subscribers show some attitude – lifestyles and viewing behaviour among audiences of subscription channels in Mexico
José D. Mora Research & Analysis consultant, Canada
Héctor Matus CastellanosIbope-AGB México, Mexico
INTRODUCTION...
TV subscribers show some attitude - lifestyles and viewing behaviour among audiences of subscription channels in Mexico
The attitudinal classification studied in this research shows a strong predictive validity in the segmented world of subscription channels.
