TV or not TV? That is no longer Madison Avenue’s question

Joe Mandese ponders the convergence of TV and broadband internet communications in the US. As TV companies increasingly distribute programmes via the internet, advertising companies are having to rethink the role, nature and importance of 'video'.

TV or not TV? That is no longer Madison Avenue's question

Joe Mandese

Its happening. The internet is becoming television. Okay, some might argue TV is becoming the internet, but the fact is those two media are coming together and evolving into something...