TV Land: Launch of 'Hot in Cleveland'

TV Land, a channel previously devoted to repeats of old shows, decided to launch its first-ever original sitcom - Hot in Cleveland - starring ex-Golden Girl Betty White.

TV Land: Launch of 'Hot in Cleveland'


For years, TV Land has been the home for reruns of television's most celebrated sitcoms and dramas. Our target demo is A25-54 with a focus on A40-54 and W25-54. We offer advertisers steady, reliable ratings and an appealing, upbeat and positive environment. Despite our best efforts to push the brand into a more contemporary direction with more modern acquisitions and original reality programming, we've always been known for reruns and a retro look and feel.

In 2009, TV Land took the first bold step in a long-term business goal to...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands