TV Guide Inc.: On The Inside campaign

Rayna Bailey

Although TV Guide, with a circulation of 9 million and a total readership of 28 million, was ranked in the top three major magazines in 2003, its circulation had dropped 30 percent since 1998.

TV Guide Inc.: On The Inside campaign

Rayna Bailey

OVERVIEW

Although TV Guide, with a circulation of 9 million and a total readership of 28 million, was ranked in the top three major magazines in 2003, its circulation had dropped 30 percent since 1998. Adding...

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