TV dollars and sense - behind the curtain

Mike Lotito

Discusses the importance of television media auditing, becoming increasingly important in the U.S. as a safeguard to ensure that advertisers get the value from national TV that they have paid for.

TV Dollars and Sense

Behind The Curtain

Mike LotitoMedia IQ

What you see isn't what you get in television advertising, and the result can compromise your brand. Here's how strategic media auditing, done American-style, highlights the inner realities of advertising's...

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