'TV advertising is dead.' Really?
Olivia Johnson
If you input the phrase 'TV advertising is dead' on Google you get over 20 million hits. Now, I cannot claim to have read all the articles thrown up by this search, but a goodly selection seem to be warning of TV advertising's imminent demise. I do not believe that this pessimistic tone is a quirk of the articles and information that Google throws up. If you talk to people in the industry generally, there is an emerging consensus. We're about to enter a brave new world that looks nothing like the current...