‘TV advertising is dead.’ Really?

Olivia Johnson, planning director at Hooper Galton, debags three popular myths of TV: no one watches it any more; it is too expensive; and TV advertising doesn't work like it used to.

'TV advertising is dead.' Really?

Olivia Johnson

If you input the phrase 'TV advertising is dead' on Google you get over 20 million hits. Now, I cannot claim to have read all the articles thrown up by this search, but a goodly selection seem to be warning of TV advertising's imminent demise. I do not believe that this pessimistic tone is a quirk of the articles and information that Google throws up. If you talk to people in the industry generally, there is an emerging consensus. We're about to enter a brave new world that looks nothing like the current...

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