TV Advertising-form and Content Dimensions

Describes the first phase of an exploratory study to classify TV advertisements on various dimensions.
  

TV Advertising - Form and Content Dimensions

Rektor Ole E. Andersen, Den Danske Reklameskole andM.Sc. Gitte Bach Lauritsen, Forum for Advertising Research, Copenhagen Business School

1. THE PURPOSE OF THE PROJECT

The purpose of this study is in...