TV Advertising - Form and Content Dimensions
Rektor Ole E. Andersen, Den Danske Reklameskole andM.Sc. Gitte Bach Lauritsen, Forum for Advertising Research, Copenhagen Business School
1. THE PURPOSE OF THE PROJECT
The purpose of this study is in...
TV Advertising-form and Content Dimensions
Describes the first phase of an exploratory study to classify TV advertisements on various dimensions.
