Turtl: The scientifically better way to do content

Turtl, a content creation platform, launched a campaign in the UK to make daily produced content more engaging, enjoyable and effective.

Beginnings

Turtl had an unusual start. There was no grand plan, no funding and no prior business experience.

The story began when founders Nick Mason and Mark Sallows were working on an information sharing software project for the Medical Science Division at the University of Oxford. During the project, Nick and Mark got to know a number of post grads and professors in the departments of Experimental Psychology and Psychiatry and became intrigued by research into how the human brain responds to different ways and techniques for presenting information.

The research pointed to the fact that the way in which...

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