Summary
Colart had a challenge. They needed to find new audiences and had a hunch that they could find them online; but where to start? Working together, we co-developed a first-of-its-kind, qualitative method of multi-source analysis (search, text and visual social) that helped landscape the world of graphic art, finding 160+ tribes of artists. This helped Colart focus its marketing, NPD and forward investment.
A blank canvas
Colart had a challenge. To meet its international expansion plans it needed more than organic growth in its core markets. It needed to find new audiences and had a hunch that these could...