Turning TikToks into business insight

How Colart, an art supply company, created an overview of the online world of graphic art that provided focus for marketing, product development and forward investment.


Colart had a challenge. They needed to find new audiences and had a hunch that they could find them online; but where to start? Working together, we co-developed a first-of-its-kind, qualitative method of multi-source analysis (search, text and...

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