Turning TikToks into business insight

How Colart, an art supply company, created an overview of the online world of graphic art that provided focus for marketing, product development and forward investment.

Summary

Colart had a challenge. They needed to find new audiences and had a hunch that they could find them online; but where to start? Working together, we co-developed a first-of-its-kind, qualitative method of multi-source analysis (search, text and visual social) that helped landscape the world of graphic art, finding 160+ tribes of artists. This helped Colart focus its marketing, NPD and forward investment.

A blank canvas

Colart had a challenge. To meet its international expansion plans it needed more than organic growth in its core markets. It needed to find new audiences and had a hunch that these could...

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Bray Leino

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