Turning the super tanker - the migration from a postal to online methodology

Mark Van Walwyk and Catherine Garland

This article describes how GfK’s ConsumerScope panel was shifted from a postal to an online methodology, starting in 2005.

Turning the super tanker – the migration from a postal to online methodology

Mark Van Walwyk and Catherine GarlandGfK Research Panels, United Kingdom

INTRODUCTION

The Home Audit panel was originally set up in 1963 to track household purchases of non-FMCG goods...

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