Turning the company Around: How to get it right

This is an edited version of a presentation given at the Marketing Society's Retail Forum in April 2002.

Turning the Company Around.

How to get it right.

Bill GrimseyBig Food Group

There are three important aspects of a company turnaround, which can be illustrated in three successful examples: Park 'n' Shop; Wickes; and the Big Food Group (formerly Iceland)....

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