Turning the amplification up to 11

This paper aims to help brand owners and their agencies harness the growing power and influence of 'Word of Mouth' communication.

Turning the amplification up to 11

Geoff Wicken and Richard Asquith BMRB

This paper aims to help brand owners and their agencies harness the growing power and influence of 'Word of Mouth' communication. We argue that 'Word of Mouth', both off- and online,...

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