Turning FMCG onto mobile: Kraft, Arla and Unilever case studies from the Mobile Marketing Forum Budapest 2008

Carlos Grande

Mobile marketing has often been trumpeted as a medium with enormous potential, but it has, so far at least, only had a limited impact among planners.

Turning FMCG onto mobile: Kraft, Arla and Unilever case studies from the Mobile Marketing Forum Budapest 2008

Carlos Grande

This is one of a series of edited extracts from the Mobile Marketing Forum 2008. Other articles cover:

  • Rethinking mobile segmentation and the iPhone's impact on advertising
  • P&G's mobile ambitions & case studies from emerging markets

For WARC’s full coverage of the event, visit our conference blog page.

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Has mobile marketing's time finally come?

This cry echoed throughout the 2008 Mobile Marketing Forum in Budapest. In truth, it has probably been...

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