Turning fans into brand ambassadors – how Hungary's leading telecoms company transformed its visibility amongst ice hockey fans
BACKGROUND
Pannon GSM is a member of the Telenor Group and is a leading telecommunications operator in Hungary, serving in excess of 3m customers. It has 34% market share of the Hungarian mobile market, and provides an expanding range of voice and data services, integrated solutions and multimedia content under the brand names Pannon and djuice.
In line with its commitment to quality service and technology innovation, in January 2005 Pannon GSM launched its 3G mobile network, offering the widest mobile broadband...