Turning Challenges Into Opportunities

The author tells the story of IBM's e-culture - their approach to Internet Marketing. She gives examples of how IBM helped Mercedes, the Arizona Department of Transportation, and small businesses like Rohling's e-seeds.

Turning Challenges Into Opportunities

IBM's inspired approach to Internet-Age marketing

Marilyn MersereauWorld Wide Corporate Advertising IBM Corporation

It's Tuesday at 7 am. You sit huddled with a group of bleary-eyed colleagues, listening intently to...