Bonita Quest
Agency: FCB New Zealand Advertiser: Turners & Growers (Bonita) Awards: FMCG (Bronze)
Marketing Challenge
The New Zealand banana market is dominated by two brands, Dole supplied out of the Phillipines and Bonita,...
Turners & Growers (Bonita) - Bonita quest
In early 2003, an exclusive supply agreement between Dole and one of NZ’s major supermarket chains effectively locked Bonita out of 40% of its distribution channel.
