Turners & Growers (Bonita) - Bonita quest

In early 2003, an exclusive supply agreement between Dole and one of NZ’s major supermarket chains effectively locked Bonita out of 40% of its distribution channel.

Bonita Quest

Agency: FCB New Zealand    Advertiser: Turners & Growers (Bonita)  Awards: FMCG (Bronze)

Marketing Challenge

The New Zealand banana market is dominated by two brands, Dole supplied out of the Phillipines and Bonita,...