Turner Broadcasting System, Inc.: 31 Days Of Oscar campaign

In 1994 Turner Classic Movies (TCM) was a small startup cable network with a collection of 4,000 movies, 21 employees, an operating budget of between $13 and $15 million, and 1 million subscribers.

Turner Broadcasting System, Inc.: 31 Days Of Oscar campaign

Rayna Bailey

OVERVIEW

In 1994 Turner Classic Movies (TCM) was a small startup cable network with a collection of 4,000 movies, 21 employees, an operating budget of between $13 and $15 million, and 1 million subscribers. TCM also had the backing of television giant Turner Broadcasting System (TBS). Within a year of its launch TCM had increased its subscriptions to include 4.3 million homes, and its classic movie library had grown to 5,600 films. But the new network had a goal of being the leading classic movie brand. To help achieve...

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