Turn on, tune in, fade out?

This short article discusses an increasingly influential concept in marketing circles: continuous partial attention.

Turn on, tune in, fade out?

Damian Thompson

MEC MediaLab EMEA

One of this year’s many ‘must-consider’ ideas for marketers is ‘continuous partial attention’ (or CPA), which is defined by Wordspy.com as ‘a state in which most of one’s attention is on a...